‘Har ad Kuch Kehti hai …..!’
And Maano ya na maano, sometimes yeh... ‘Zor ka Jhatka dheere se bhi deti hai !’
BINGO...! So while our sharp, analytical eyes are watching those exuberant T.V ads with unique mottos; then ’ ‘We - the viewers...
- either tend to run to the Bazaar the very next day to buy the advertised product..
- or we happily find ourselves emulating the looks of that attractive model in the ad..
- or else if nothing goes well, we just simply ignore the ad; and move forward..
- * But surprisingly, what we miss out through this entire process of watching is .. to actually access an ad properly !!
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There are innumerable brands which tend to put forward their mixed messages..
For instance, a young couple goes for a hangout at a KFC outlet to enjoy the chicken.. And post-meal, the girl takes out a tissue to clean her fingers but only to listen her 'cool n stylish' boyfriend telling her ...
‘TASTE KO WASTE MAT KARO ! IT'S FINGER LICKING GOOD ...!!
...** My Take on it ** ... ^^^ I can just recall .. while we were young little munch-kins , we were always asked to wash and clean our hands properly after a meal .. and .. it's on ... we were really scolded badly, if we ever went on licking our fingers .. Isnt it ! (Applies to most of us , I suppose) And well here it is .. ! This is where the irony creeps !! .. Through this ad; what they have portrayed is ... That taste is what matters people... Go ahead !.. Lick yur fingers , but please don't let that craving flavour wipe off your fingers, else it ' ll go waste !! :O
Moving further with the HORLICKS ad now... In that we are shown some sweet innocent kids, stealing milk from the temple for mixing the yummy chocolate flavor to the milk in order to satisfy their hunger.
...** My Take on it ** ...In some way, haven't they portrayed, that stealing (from a temple, in this case) is fine enough ..not at all objectionable !! :O [:~] This ad strangely ends with smiling kids and their smiling mommies who are happy that their kids took the milk atleast.. At last, there are 3 words ... " Aepaank Opaank Chchapaank " and the ad ends...!!
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An ad of Mac Donald’s outlet cliams .. ‘AAP KE ZAMAANE MEIN, BAAP KE ZAMAANE KE DAAM .’ !!
...** My Take on it ** ... I guess the Mac-D franchise was not even established in India before the 90’s… And hence the comparison of food prices on that basis more or less, makes no sense !! Their motto ..I ‘M LOVIN” IT’ is a bit confusing too!!! I mean , If they are loving it, doesn’t mean that the entire world is loving it !! (No personal refutes though... I too love aalu tikki of Mac D ;) .. am just coming up with some of the things related to brand n their motto's, which I found thought provoking ..)
Furthermore,one of those BSNL ad's is also not conceptualized properly.
They show a man sitting on a beach.. and suddenly a UFO comes and pulls the man upwards towards it.
The irony of the situation is that... while the man is in the midst of the air..
i.e. - when already the UFO has pulled him upwards, he receives an SMS on his BSNL mobile saying ‘Spaceship seen on the Beach’. [:P] Lol ..
...** My Take on it ** ... Now that he receives an SMS after only the UFO has pulled him towards itself already,then what’s the use of that late SMS service… ;P !!
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In a RELIANCE ad also, something contradictory has been depicted..
They show a couple who; while in the initial years of their relationship, had inscribed a love message on the walls of an ancient monument.
And years later, the guy goes to the same place, to check if their love-mark was still there… and while he is reaching at that place, he connects with his wife through his Reliance mobile and confirms his sweetheart... "Yea, our love-mark is still there" !
...** My Take on it ** ... Isn’t this ad indirectly encouraging the people to write on the public monuments ! [:-O] The fact, that the government has totally banned the writing of any such thing on the public monuments, has been probably just overlooked !! And link to this ... I am also wondering, how has this ad got a green flag for being telecasted on national television too !! On one hand , we see the governmental advertisements encouraging people to take care of our very own Incredible India and on the other hand; such ads are shown a green flag .. !
As am getting geared up with this ; I am being bugged up by various other ads too .. but I think I ll take em up in the next one !! .. ;)
I can sense this piece of writing becoming a lil longer.. and perhaps a lil boring and monotonous ! ;) ... So all that I gota say now is .. that ...
In a Monopolistic economy like ours; where the sellers are always in an urge of proving their products superior to those of their competitors' , certainly, there are a lot many new advertisements coming up daily ...!
And in this saga of watching these commercials,
while our DIL MAANGE MORE or our BHEJA FRIES ;
probably the only thing that we ought to remember is --
** to follow only those ads that are meaningful and socially correct . [:)]
And for all the other ads ...
Let's just Welcome ‘em and Enjoy ‘em’ ... !! ^**^
KYUKI meri maano ;
... toh Life mein PAGALPANTI bhi Zaroori Hai !
So ..... priye ad banaane waalo, ‘LAGE RAHO ’…!!!
Kyuke TV dekhte rehne ki , “YEH PYAAS HAI BADI ..!!!” [:)]
